ARE YOU A CMO OR ASPIRING CMO? 

This cheat sheet-style guide includes 16 shocking stats on the mobile industry’s past, present, and future. Find out how your marketing strategy stacks up and compare your team's current mobile strategy with industry leaders. And—bonus!—we share actionable tips on measuring the ROI of mobile you can implement immediately. 

INSIDE, YOU'LL FIND:
  • The real impact of mobile on in-app purchases and in-store sales
  • Why mobile is a portal to your customers, whether you brand is there or not
  • A demographic breakdown of customers engaging with brands through mobile
  • Mobile’s role in closing the customer experience gap
  • How to tie mobile efforts to your company KPIs
  • And so much more!