If you build it, will they come? 

Don't fall into the trap of thinking submitting an app to the app stores is the same as launching an app. Whether you are focused purely on marketing or you are a dev/marketer jack-of-all-trades, we’ve put together a checklist of the 30 steps you can start taking today to master the mobile app launch and set your app for success for years to come. 

  • A pre-launch, launch, and post-launch checklist 
  • Data about how people discover, use, and engage with mobile apps  
  • And much more!