RESEARCH SHOWS IMPLEMENTING CUSTOMER FEEDBACK IS KEY TO SUCCESS

Consumers today are more connected—to their friends and family, global events and trends, and businesses—thanks to their mobile devices. So what role does mobile play in asking, gathering, and understanding customer feedback?

To understand how customers and companies perceive feedback and the effects mobile has had on collecting feedback, Apptentive and SurveyMonkey conducted two surveys of more than 1,000 U.S. consumers and professionals ages 18 and older. 

INSIDE, YOU'LL FIND:

  • What today's consumers expect from companies 
  • How customer feedback impacts loyalty
  • Four actionable tips to increase the volume of your customer feedback