A breakdown of what makes retail apps a hit with consumers. 

With declining foot traffic and increasing mobile sales, retailers must ramp up their investment in digital strategies. To help, we set out to identify the best strategies by analyzing five of the top retail mobile apps, including Amazon, Kohl's, and eBay. 

  • How to:
    • Reduce friction in the path to purchase 
    • Make customers' lives more convenient
    • Create seamless omnichannel experiences 
  • Specific tactics and features the apps use to optimize their customer experience
  • And much more!