Only 25-40% of new customers re-launch an app after the first week. 

Not only does retaining customers cost less than acquiring new ones, it's also a signal of how well your customer experience is being received. 

Need help? We've got you covered. 


  • The average retention rate for all apps 
  • Retention rate benchmarks by app category
  • Five retention-boosting strategies to improve the health of your app